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September 7, 2023

Branding September 7, 2023

WHAT ARE THE DIGITAL TRANSFORMATION AREAS WITHIN AN ORGANIZATION?

There are four key transformational areas in Business and Management. These are Business Process Management, Business Asset Management, Business Process Innovation and Business Transformation. These are the main Business processes that are essential to Business Performance. Business Process Management includes core Business activities like accounting, data analysis, planning and scheduling, human resources management and manufacturing. […]

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Designing September 7, 2023

WHAT IS A LOGO?

What exactly is a logo? The perceived overall visual identity as a whole. What is visual identity? The visual components which constitute the totality of the brand. What is a logo? Logos are designed and/or created using graphic designs and/or illustrations. The primary purpose of creating logos is to create brand awareness and to promote […]

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Marketing September 7, 2023

WHAT IS CUSTOMER EXPERIENCE?

In the Customer Relationship Management (CRM) theory, customer experiences are considered to be the root cause of brand loyalty. Customer experience refers to the interaction with a brand, and how that brand influenced or challenged those experiences. Customer perception on the other hand, considers customer experiences as an information product. How do we measure customer […]

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Designing September 7, 2023

WHAT MAKES A GOOD LOGO?

What makes a good logo? That’s a question many people are asking these days, as logos are increasingly becoming an integral part of business identity. A logo can be the difference between a successful company and one that flop completely. So what makes a logo memorable and what types of factors should one consider when […]

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