WHAT MAKES A GOOD LOGO?

What makes a good logo? That’s a question many people are asking these days, as logos are increasingly becoming an integral part of business identity. A logo can be the difference between a successful company and one that flop completely. So what makes a logo memorable and what types of factors should one consider when designing or creating a logo?

A good logo needs to be; easy, memorable, relevant, timeless, versatile, and effective. Very often with the average person, a memorable and timeless logo can seem like it was just put together in a matter of seconds. In reality though, these logos take quite a bit of time, research, and planning to develop. In fact, it is even more complicated than that when dealing with complex businesses that have a wide range of logos.

So how do you go about making a logo that is memorable and actually becomes synonymous with your business or company? First, think of what sets your logo apart from the others. You should have a unique and recognizable design. You can have a unique layout or theme, but if your logo does not stand out in a positive way, no matter how many colors you use, you will not achieve the desired effect.

The next thing to keep in mind is the fact that a logo needs to be simple. If your logo is too complex or cluttered, it will be less memorable and will lose its simple logo design concept. Simplicity also means being able to remember it easily. There is nothing worse than seeing a perfectly crafted logo that is hard to recall and understand, which is why some simple logo designs remain in the mind much longer than many more complex ones.

Finally, simplicity can be achieved by using repetition in your design brief. A brief, single line can have a very powerful effect on the overall visual appeal of your logo. If it is catchy, attractive, and instantly recognizable, then it can easily become synonymous with your business. If you cannot do this yourself, then enlist the help of an expert. Some companies can do this for you or even allow you to do it, if you are good enough.

As we have noted, simplicity is important because it makes the logo more easily recognizable. It will make it easier for your potential customers to put a face to your brand. People are much more likely to remember a recognizable brand than one that is difficult to put a face to. People are hard pressed to recall certain types of logos that they have seen and heard before, and they are even more likely to lose their ability to identify a brand when they see it several times on different items.

This means that your logo has to be memorable in a number of ways. The most powerful way to remember your brand is to think about it as having a symbol or shape that is recognizable. This is just as important in letterheads or corporate stationery as it is in advertisements. Think about the shape and letters of the name of your company, and you should be able to immediately recognize it. And this familiarity will also make it more memorable when people put it in context with other items in a long list.

So, simplicity is not necessarily a drawback. On the contrary, it can be the very foundation of a good logo design. When you use a logo that is not too memorable, you will not be able to build your brand’s reputation on the consistency and reliability. Make your logo memorable and powerful, and it will help you build a successful business that will last for decades.