Business Reputation Management is the process of monitoring, shaping, and improving how a company is perceived online. It involves managing reviews, search results, and digital content to ensure a business is seen in a positive, trustworthy light, which helps attract new customers and retain existing ones.

It is important because most customers research a company online before making a purchase decision. A strong reputation builds trust, increases sales, and protects the business from the impact of negative reviews or misleading information.