In the Customer Relationship Management (CRM) theory, customer experiences are considered to be the root cause of brand loyalty. Customer experience refers to the interaction with a brand, and how that brand influenced or challenged those experiences. Customer perception on the other hand, considers customer experiences as an information product. How do we measure customer […]
What makes a good logo? That’s a question many people are asking these days, as logos are increasingly becoming an integral part of business identity. A logo can be the difference between a successful company and one that flop completely. So what makes a logo memorable and what types of factors should one consider when […]
Why Companies are Planning Digital Business Transformation Strategies: Digital Business transformations are becoming an important part of business-process modeling today. It is used for Customer Relationship Management, Sales Process and Marketing. Digital transformation includes Customer database management, sales process modeling, marketing personalization, and order fulfillment networks. The latest buzz in the transformational field is “digital […]