In the first of an eight-part series titled “Is Digital Transformation About Technology?” The authors discuss six themes in the digital transformation process. These topics are Technology, Strategy, Business Models, Engineering Change Management, and Insiders Leverage. The authors write, “The articles in Digital McKinsey Insights offer consultants with an inside perspective on the digital transformation […]
The benefits of Digital Business Transformation are rooted in the need to transform the way we deliver value and services. The essence of business is about moving from our current focus to achieving excellence, which is linked to moving from what we do today to what we want to do tomorrow. It is all about improving efficiency, […]
What are the basics of branding? Branding is a powerful marketing strategy and concept that have evolved through the years in order to cater to the needs of businesses and individuals. Branding, at its core, consists of three elements: communication, differentiation, and extension. Let’s take a closer look at each component individually and how it […]
What is Customer Experience Strategy? Customer experience is the total of all interactions between an individual and a company during all interactivity in the consumer journey. Hence, is the customer experience a relatively new idea? Certainly, the customer experience isn’t a new concept. However, it is a comprehensive approach to the entire customer journey across […]