WHAT IS BUSINESS REPUTATION MANAGEMENT?

Business Reputation Management is a practice of monitoring and managing your own company’s online presence to make sure your business is viewed in a positive light. The positive online presence will enable your business to gain new clients and maintain its existing ones.

What is Business Reputation Management?

Owning and running a business is not an easy task especially monitoring and managing the business’ reputation among many other tasks along with keeping up with promoting the business.

Many business owners spend most of their time establishing a strong reputable offline brand, however their online brand visibility may not even exist in many cases due to lack of knowledge and importance of such activities. For a business owner to promote establish, monitor, manage and promote their business online successfully on social media sites, online forums, review sites among many other platforms, they need to have the knowledge of such activities and the venues to use them. In many cases a business owner may receive a negative review from an unsatisfied client but to due to their lack of their online review monitoring, ignoring such bad review may result in a loss of future business, especially if more bad reviews start to pile up.

Establishing and monitoring a positive Online Business Reputation is vital for the survival of businesses and should be taken seriously by business owners and managers.

“A Harvard Business School Study on Reviews, Reputation, and Revenue: a one-star rating can decrease revenues by nearly 10 percent for a business.”

So, Here is the Question, Why Do You Need an Online Business Reputation Management?

Online Business Reputation Management has become vital activities to businesses especially with the growing number of people doing business online due to COVID19.

Establishing, monitoring and managing Online Business Reputation is not an easy task and requires dedication of time, efforts and money to be successful. Many companies efforts to manage their Online Reputation fail due to many factors, mainly lack of knowhow, dedication or lack of financial resources.

Now a days, shoppers do most of their shopping online and before they make a purchase they search the product, the service and the company they want to do business with online before they hit the button “Buy”. Buyers will not buy from a company that has low online feedback form their clients. They will immediately be removed from the short list since it is easier for shopper to find other similar products or services from companies with high feedback ratings.

Failing to monitor and manage your Online Business Reputation and keeping a positive online reviews will have a great negative effects of the reputation of the business, negative revenue and lack of trust from potential employees and customers.

Monitoring, managing and promoting a positive online image for a business is an ongoing process that determines the failure or success of such business.

How to Manage your Online Business Reputation?

Many businesses opt to do take on managing their online reputation on their behalf and tackle all activities on their own. Some may succeed and other may come short of great results or maybe even fail in such process.

Managing a Negative Review

Whether or not your company needs a negative review management now or trying to be proactive to prevent future negative reviews from happening and to avoid such circumstances.

To prevent a negative online reputation for a business, the first step is to develop such a strategy to minimize the damage that could happen and prevent losses for affecting such business from the continuation of doing business.

During the process of managing negative reviews consulting phase, our team will go through the business’ current online, analyze it and build a strategy with a list of actions to move forward with establishing more positive reviews and monitoring the online status to make sure there is an action plan to manage future negative reviews. Another step within the action plan is to start promoting positive  online reviews to overcome the negative ones.

Suppressing Negative Review

Part of the action of managing a business’ negative reviews is to start creating positive ones on the business’ website, creating positive posts on social media site among other online platforms. The more authentic positive reviews posted by actual clients while the business is managing negative reviews will help present a more positive online presence that soon will picked up by the search engine and show up on the first pages while negative reviews move over the back pages.

Analyzing False Data

Not all what’s written online is accurate, hence analyzing negative reviews online and removing such misleading data will help the business’ online reputation.

Online Brand Promotion

Promoting a business’ online brand through its website, social media profiles among other online avenues will enhance the business’ online reputation and their brand presence. While promoting a business’ online brand, interacting with the business’ past, current and future customer is essential in making positive image resonate in their and will boost the business’ online reviews and presence.

Monitoring Online Reputation

Monitoring a business’ online reviews and presence is essential in preventing negative reviews from escalating and becoming unmanageable.

Our team, employs automated tools to keep track of positive and negative activities about the business to thank and promote positive reviews and manage negative one.

Maintaining Online Reputation

As results of positive and negative reviews on constant change and their visibility on search engine it is highly recommended to maintain positive reviews on the first pages of search engine. To maintain a positive online reputation and a positive image presence on the first pages of search engine, continuous online promotions and accurate information postings is required. Those activities will keep the positive presence of the business’ maintained and visible on search engines.

Online Business Reputation Reports

As a business owner or someone responsible for the business’ online marketing, you should receive a monthly status to help you see the improvements of your business’s reputation or if there is no improvements to help you take the necessary actions to for the improvements. The monthly status report, should also give you points of reference of previous activities and their turn out whether positively or negatively to help make the decision on continuing with them or remove them from your strategy.

Our knowledgeable and dedicated team will help along the way go through the process of establishing, monitoring, managing, and promoting your business’s brand. We encourage you to contact us to help you take the first step in this journey.