Online Reputation Management (ORM) software works by continuously monitoring what is being said about your business across the internet, including reviews, social media, blogs, and search results. It tracks mentions of your brand and helps you understand your overall “digital reputation score.”

Once negative or positive feedback is detected, the software organizes and analyzes it so you can respond quickly and take action. This may include replying to reviews, addressing complaints, or highlighting positive feedback to strengthen your online image.

In simple terms, ORM software helps you monitor, manage, and improve your online reputation so your business maintains a trustworthy and positive presence on the internet.